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Big Data Assets series – Data Sources you could buy
Monetizing your own data assets is not exactly what we call piece of cake. And sometimes just acquiring a third party data source that let’s say can act as glue between your internal data sources is...
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Monet, Picasso, Seurat & Co. or the art to make your insights...
The advent of the Big Data technologies forces us to take decisions we didn’t have to face in the past. Increasing the amount of data we can process per time unit, approaching the zero-cost barrier in...
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How to set up a Data Innovation Lab
I’ve been working for a few years running a Data Innovation Lab. This kind of entity is still a rara avis, and the vast majority of organizations don’t know how to deal with it. Sometimes the Data Lab...
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What you can learn from these 8 conversations between a Data Scientist and...
I’m sure many of you analytics folks have been confronted with situations where your boss, your client, your wife or husband -just kidding-, in general the one you report to, comes up with questions...
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The usual suspects you might forget in your campaign reporting
If you are working in the Digital Marketing Analytics domain, you might have been confronted with the request: “Can you tell me how the campaign XYZ performed?” Of course this sounds in your ears like...
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When a data scientist drowns in the Data Lake
When companies hire a data scientist -putting apart the hype and the “we hire data scientists because everybody else is doing that”-, the expectation on her/him goes along these lines: “I sit on a pile...
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The one algorithm everybody in your organization needs to learn
Algorithms! The ultimate business jargon you start hearing in rather unusual contexts where “innovating minds” in your organization try to prove that your company is state-of-the-art: “We want to let...
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